Voice of the Arré project: Arré launches the “voice of the project”, to energize the ecosystem of creators

Digital content brand Arré on Tuesday launched “Project Voice”, an audio app for women, aimed at creating a new generation of creators. After starting in Hindi, Tamil and English, the product will soon offer multiple Indian and global language options for creating audio content, according to a release.

The application (beta version) is currently live on the Play Store and open by invitation to women. Between 30-second recorded modules and live, fun “group modules”, the app already provides diverse content: from poetry and music to self-help, language lessons and even sharing of personal and intimate experiences in the area of ​​mental well-being, relationships, parenting and other topics.

The app offers offline, live and group creative opportunities where women can meet in private or public spaces to talk or listen.

2015 started Arré is an Indian OTT platform, based in Mumbai. It produces and publishes content with professional creators in all genres, languages, formats and platforms.

Led by Vimal Kumar, who previously led teams at TikTok, Hotstar and Resso, the product design also includes an integrated studio programmed and choreographed by musician Ankur Tewari (Gully Boy, Gehraiyaan), Ayesha Sood (Arre´s Trial by Error Podcast creator and producer) and Jam 8 (Pritam’s audio studio), in association with the engineering and design talents of global and Indian media, technology and commerce companies.

The app, available on Play Store, will launch on IOS in the coming weeks and over the next six months it plans to add features such as shopping and transaction tools. It will also include features like campaign management and discovery tools for brands, with voice commands for a better hands-free experience.


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