Eisya A. Eloksari (The Jakarta Post)
Sat 25 September 2021
The webpage of local e-commerce company Tokopedia became a favorite among Indonesian online shoppers in the second quarter of this year, toppling Singapore-based Shopee, who had held the position since the third quarter of 2019.
According to data from e-commerce aggregator iPrice, Tokopedia’s monthly web traffic reached 147 million visits in the second quarter, while Shopee ranked second with 126 million. Other e-commerce companies, namely Bukalapak, Lazada and Bligli, each recorded less than 30 million web visits.
However, Vion Yau, chief analyst at start-up company Momentum Works, said Shopee’s app still tops Google Play and the App Store, while Tokopedia’s mobile app ranked fourth and second, respectively, compared to applications from other e-commerce companies. .
“We have to keep in mind that page visits are only part of the p …
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