Spotter taps YouTube execs Monica Khan and Derek Reynolds to build ‘creator success team’ (exclusive)

Observera startup that buys the old catalogs of YouTubers, called on two veterans Youtube executives to join his team.

Monica Khan, who served as Partner Manager from 2014-2020, is now Spotter’s first-ever Creator Community Manager. And Derek Reynoldsformerly YouTube’s global business affairs manager for Originals, becomes the company’s new executive vice president of legal and business affairs.

Spotter says bringing in Khan and Reynolds is “the final step in [its] the goal of building a community of creators, delivering even more value to creators throughout the process, and deepening the Spotter x creator relationship.

Subscribe for Tubefilter’s Daily Top Stories


The company’s model is simple: it pays a creator a lump sum for the rights to their old videos. Once the deal is done, all ads and other revenue generated from those videos go to Spotter. The creator, meanwhile, is getting a fresh infusion of cash to film new content.

To date, Spotter has raised $755 million in funding, including a recent $200 million Series D led by Software bank. He says he’s spent over $450 million on creator content so far.

Spotter wants to build a “creator success team”

Along with Khan, Spotter plans to build a “creator success team to deepen strategic partnerships, creator economics education, community and business development, and corporate events and programming,” says he. She will spearhead these efforts.

Khan joins from Meta, where she was responsible for product marketing for community sustainability. Before joining YouTube in 2014, she held positions at companies such as Apple, AOL, IGNand Guggenheim Digital Media.

“For years my passion has been supporting and championing creators through monetization, strategy and product development,” Khan said in a statement. “For so long, creators have been pulled in a million different directions at the expense of their creative freedoms and I look forward to building the team, products and initiatives that equip them with the resources they need to earn a living. through their content.”

Reynolds, meanwhile, will expand on Spotter’s new strategy to strike deals with creators that are “designed to maximize the creator experience,” says Spotter.

Reynolds joined YouTube in 2017 and has served as Global Head of Business Affairs for Originals since October 2020. In this role, he oversaw YouTube Originals’ licensing and rights acquisition agreements, as well as writer, developer and developer agreements. actor, director and producer for national and international screenplays. , unscripted and live content.

He has been closely involved in the production of many of YouTube’s biggest creator-centric originals, including MrBeastit is Creator Games series, and Perfect manthe documentary Backstage pass.

Prior to working at YouTube, Reynolds was a transactional entertainment attorney at Doyle and McKeanand also served as senior counsel at Miramax.

“I’ve understood the power and influence of creators for years, so when I saw Spotter’s commitment to empowering creators with the knowledge and capital to amplify that power and influence even further, I I knew this was an opportunity to really make an impact on the creator level and more broadly in the space,” Reynolds said in a statement.

Aaron DeBevoise, CEO and Founder of Spotter, said his company believes that “by removing barriers to knowledge and capital, creators will be able to thrive in their journey and accelerate their growth.”

“The addition of Monica as Creator Community Manager is an important step in our commitment to creators,” DeBevoise added. As for Reynolds, he said, “Derek joins us at a time when we are significantly expanding our offerings for creators and we look forward to the initiatives he will lead to maximize the creator experience with us from the start.”

Khan is based in San Francisco and Reynolds is based in Los Angeles. Spotter is headquartered in LA

Source link