Spotify Names New Talk Creator Exec

In the latest in a series of management changes, Spotify appointed a new executive in charge of the company’s creator and the content of discussions.

As Bloomberg News reported Monday, June 6, Maya Prohovnikwho had primarily recently served as director of research and development for chat content, has been promoted to the new role, according to people familiar with the matter.

she will replace Michael Mignanowho announced plans to retire last month in May, and will oversee Spotify’s efforts to woo creators such as podcasters and launch features designed to lure them to the platform.

This means managing the company’s live audio product, video podcasting operations, and Anchor, its podcast hosting/creation service.

Read more: Spotify touts growth in users, subscribers and podcasts

Spotify CEO Daniel Eck said it wanted to have 50 million creators on the platform, a big jump from the 11 million reported in February.

Bloomberg pointed out that Prohovnik’s promotion comes just weeks after other leadership shakeups at the company: TheRinger’s Bill Simmons, Julia McNamara and Max Cutler, the founder of podcast network Parcast, were promoted to operate various parts of the company’s content strategy.

Shares of Spotify have fallen 51% so far this year and traded at an all-time low last month as investors began to question whether the company’s podcast strategy would pay off.

In its earnings report released in April, Spotify said it saw double-digit growth in subscribers and monthly active users.

According to the report, Spotify’s monthly active user (MAU) base grew 19% year-over-year to 422 million, or 419 million if excluding a one-time benefit of 3 million. users.

Spotify said it believed the number stemmed from a brief service outage in March that caused users to be unintentionally disconnected from its service. Some of these users created new accounts, which resulted in around 3 million additional MAUs.



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