Rally Raises Strategic Celebrity and Content Creator Tracking Series Led by Wheelhouse | New


LOS ANGELES – (BUSINESS WIRE) – October 13, 2021–

Rally, the first and largest fractional investment platform in collectible assets, has closed a strategic follow-up to its oversubscribed Series B led by Wheelhouse, the multi-vertical media, marketing and investment company launched in 2018 by Brent Montgomery in partnership with Jimmy Kimmel.

As fractional investing in passionate assets like collectibles becomes more common, Rally is adding a number of celebrities and creators in tech, media and entertainment as new investors in the company.

Thirty-five companies is a key investor in the cycle. New investors also include Gen Z and an influencer-focused venture capital firm Animal capital (founded by social media stars Josh Richards, Griffin Johnson and Noah Beck, with partners Marshall Sandman and Michael Gruen); founder of The Ringer Bill simmons; six-time MLB All-Star and World Series champion Chase utley; actor, producer and musician John stamos; Producer and co-creator ESPN “30 for 30” Connor schell; and “Cousin Sal” co-founder of Mush Media and TV personality Sal Iacono. Wheelhouse’s investment arm Wheelhouse 360, Bertelsmann Digital Media Investments (BDMI) and LionTree also participated in the $ 15 million fundraising round, bringing Rally to over $ 65 million in equity raised to date.

“Rally’s mission has always been to empower anyone to invest in the assets they care about most, whether it’s a rare 400-year-old book or an NFT created there. just a few years ago. Having deep roots in the media and entertainment industry will help us connect more investors with the unique items they care about … and we are delighted that Brent and Wheelhouse are helping us on this mission, ”said George Leimer, CEO of Rally.

Rallye’s Series B last spring was led by Accel Ventures, while the company’s Series A was led by Upfront Ventures. Other previous investors include Social Leverage, Global Brain, Porsche Ventures and Reddit co-founder Alexis Ohanian.

Wheelhouse CEO Montgomery said: “The increase in fractional investing reflects the explosion of interest in collectibles as a dynamic asset class, which we call ‘Investibles’ – merging the investors and collectors – who attract high-end investors and democratize investing out of passion. players. Wheelhouse was created to bring storytelling and the biggest names into big companies that could evolve, and Rally is exactly that.

As the collectibles market continues to grow (the US collectibles market estimated at $ 370 billion), Rally has emerged as a leader in the fractional ownership segment, with more than a quarter of a million dollars. users now on the platform. Investors participate daily in offers in more than 15 asset classes ranging from sports memorabilia and trading cards to historical documents and classic cars. For rare and expensive collectibles in particular, Rally opens up access to items starting at around $ 10 a share … which were previously all affordable for a small group of collectors.

Wheelhouse is also helping Rally grow its brand through a broader, content and talent-focused collaboration that includes production of a collectibles and passionate investing podcast, and exposure to television audiences via the History Channel series “Pawn Stars”. The show’s next season will feature articles from Rally, including a 1776 lined with the Declaration of Independence worth $ 2 million … available for just $ 25 a share on Rally.

To mark the fundraiser, Rally and Wheelhouse will be hosting a private event in Los Angeles, showcasing some of Rally’s most treasured collectibles, including the Staples Center Hardwood used by the game Kobe Bryant played his last game on, a coveted T206 Honus Wagner Card worth over $ 1 million, and many other unique items.


Rally is a one-of-a-kind platform where unique, high-value assets are securitized, split into shares and offered as equity investments to users of all income levels. The company’s mission is to democratize investment in alternative assets by providing access, liquidity and transparency to markets that were traditionally accessible only to a privileged few. Rally completed the very first initial offering for a vehicle in 2017. The Rally app is now readily available for iPhone, Android or web (desktop and all mobile platforms) at https://www.rallyrd.com.


Launched in 2018 by entrepreneur Brent Montgomery, in partnership with Jimmy Kimmel, Wheelhouse is a multi-vertical media, marketing and investment platform where content, celebrities, brands and capital come together to accelerate programming. and business opportunities across all platforms. Wheelhouse encompasses Wheelhouse Entertainment; the Digital First and Influence Division Wheelhouse DNA; Wheelhouse Labs brand marketing and creative innovation division; Wheelhouse 360 ​​investment arm; and a real estate transaction that includes the “Wheelhouses” – private social venues in New York, Los Angeles and Stamford, CT – as well as a multi-acre indoor / outdoor campus “The Village” in Stamford, CT.

WHE includes Kimmelot, Kimmel’s creative lab for the development and production of television, digital platforms, apps, and mobile products (ABC’s Emmy-winning Live to a Studio Audience: Norman Lear’s All in the Family and The Jeffersons; Comedy Central’s Crank yankers ); Departmental studios ( Assembly required with Tim Allen; by netflix Threshing life ); Campfire Studios (HBO Max’s Lowering, Hulu WeWork: Or the Making and Breaking of a $ 47 Billion Unicorn ); Portal A ( action Royal, Charges with Rex Chapman ), and numerous media partnerships with talent / companies, including Kevin Hart’s multi-platform comedy and entertainment company LOL, musician / actor / producer Adam Levine and his 222 Productions, and mega-influencers David Dobrik and Nikita Dragun . Wheelhouse 360 ​​has invested in a number of growing companies including high-end sportswear brand Rhône; the leader in connected fitness Hydrow; culinary community and distributor of Food52 cookware; Literati book subscription platform; and the alcohol-free craft brewer Athletic Brewing Company, among others. Montgomery is CEO of Wheelhouse.

Legal disclaimer

This press release does not constitute an offer to sell, the solicitation of an offer to buy or a solicitation of interest in any proposed offering of securities, nor will there be any offer or sale of any securities. securities in a state or jurisdiction in which such offering or sale would be illegal prior to registration or qualification under the securities laws of such state or jurisdiction.

Any offer of securities will be made only by means of a properly qualified offer circular, which can be obtained by qualified investors through our platform. Information about our offerings should be read in conjunction with this offering memorandum in order to fully understand all the implications and risks of the securities offering to which it relates.

This press release contains forward-looking statements, which include, without limitation, statements regarding the Company and its plans and projections, whether express or implied. You should not rely on forward-looking statements as predictions of future events. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, as further described in an offering circular. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances mentioned in this press release may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.

View source version on businesswire.com:https://www.businesswire.com/news/home/20211013005315/en/

CONTACT: Wheelhouse

Leslie Oren, RP Babygrande

[email protected]


Hannah Stern, bevel

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PUB: 10/13/2021 12 p.m. / DISC: 10/13/2021 12:02 p.m.


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