Pinterest has announced that creators from the UK and Brazil will now be eligible to apply for its Creators Fundwhile putting more emphasis on the rise of LGBTQIA+ creators, as part of the wider celebration of Pride Month within the app.
As explained by pinterest:
“To ensure the creativity that comes from LGBTQIA+ creators isn’t overlooked, the Creators Fund will lower the barriers to entry for them to reach new audiences on Pinterest and give them resources to bring even more creativity to the platform. For this first cohort, the UK will focus on fashion and beauty designers while Brazil will combine designers from the food, beauty, fashion and decor categories.”
Originally launched in April last year, Pinterest’s Creator Fund is designed to help Pinterest creators establish a presence on the platform and monetize their Pin efforts, ideally to get them posting more often
As with all platforms, Pinterest strives to keep its top talent active, which, in turn, keeps more users coming back. And while Pinterest doesn’t have the reach or all-encompassing appeal of some other apps, there are unique benefits for specific Pin creators, with additional funding and support giving them more momentum to keep pinning and continue to build their presence in the app.
Along with the expansion of its Creator Fund, Pinterest is also launching a new campaign with creator David Lovric tied to Pride Month.
“In our new “Someone Needs You” campaign, Pinterest creator David Lovric shows fellow Pinner that boys can wear makeup too. Through makeup tutorials, David’s content inspires users to explore their authentic identity.”
Throughout the month, Pinterest will also highlight LGBTQIA+ creators through his PinTV Initiative, which will include original creations from creators, Shopping Spotlights and more.
“Additionally, over the next few weeks, when Pinners search Pinterest for ‘Pride’-related terms around the world, they’ll see a landing page on Today’s Inspiration with this year’s campaign theme, We Belong Here. , which will lead them to Pride, boards and articles focused on celebrating belonging.”
Pinterest has become an important connection tool for LGBTQIA+ users, while now serving as a key hub for increasing understanding and community. For example, search “gender identity” in the app grew 55% year over year, while sresearch The “lgbt support” has increased 4 times. Searches for “lgbtqia+ flags” have also seen a steady increase in the app, highlighting the role pins can play in both facilitating community connection and providing support in various ways.
The focus on LGBTQIA+ creators through its Creator Fund program will help reinforce this focus and, ideally, make Pinterest a more welcoming space for all users.