Overdrive is revolutionizing the future of the designer economy with Post to Earn

Overdrive relies on the play to win model developed by the blockchain game to offer a post-to-win future for crypto content creators.

  • Overdrive leverages gamification to foster a true creator economy and align the interests of all parties: the users, the Overdrive protocol, and the crypto projects that use it to target their most valuable audiences.
  • The Overdrive beta launched on October 21, opening its doors to early users of the protocol.

Marketing Technology News: MarTech interview with Max Nelson, VP of Marketing Communications at OpenX

In the competition to produce the most up-to-date, viral marketing in a saturated space, crypto communities have relied on their veteran users – the true experts in the development and mechanics of their protocol – to get the word out. But the disconnect remains when it comes to aligning the interests of the content creators of these protocols with the objectives of the protocols themselves.

Overdrive bridges that chasm.

Here, we take a look at how Overdrive will help propel crypto communities to the next level of user engagement, retention, and acquisition.

What is Overdrive?

Overdrive is a new platform developed by Overdrive Labs that allows crypto brands to engage and inspire their community to build with them towards the same goals.

Overdrive’s incentive design aims to gamify user engagement and content creation while leveraging user analytics that would have been lacking if the brand had tried to go it alone: ​​find the best performing channels, the users. most valuable and refine their community – building an approach to respond to what their users really want to.

How does Overdrive work for users?

To get started, users will need a Twitter account and a Metamask wallet. Users can then create and interact with tweets or complete challenges such as “making a meme” to start earning rewards and level up.

Overdrive revolves around three main mechanics to gamify the community experience: the tier system, NFTs, and token rewards.

Marketing Technology News: Record360 expands its portfolio and adds new workflow management tools to help dealers and rental companies …

The level or ranking system incorporates all the elements of the Overdrive game. Users earn Reputation (REP) for authoring and interacting with content, which takes them to the next level.

Users also build Affecting, a dynamic parameter based on the performance of their tweets.
The higher the Influence score, the greater the REP bonuses. The more consistently users engage, the faster they increase or maintain a high Influence Score.

With Overdrive NFT, users accumulate rare collectibles, showcase achievements, and mine them for in-game utility.

NFTs represent the user’s ranking and staking NFTs unlock bonuses. At first, these bonuses will take the form of REP and DRT multipliers. Later, they will give users the option to select specific challenges that are only available to high ranking NFT holders.

Overdrive has two native tokens, DRIVE and DRT.

DRT is the utility token for the Overdrive in-app economy, while DRIVE is the governance token that gives users the right to vote in DAO.

Twitter’s performance determines the amount of DRT tokens users receive, and this is attributed by Overdrive’s reward algorithm, which measures user contributions transparently so users understand what works, what doesn’t. not work and how to continue to optimize their reach.

Participants then burn DRT to collect unique NFTs, allowing them to level up and unlock REP & DRT bonuses.

DRIVE drives the Overdrive protocol and is therefore harder to find: the more you engage and create content, the more DRT you grow. The more NFT (with DRT) you collect, the higher your level. The higher your level, the greater your DRIVE rewards.

Through this system, Overdrive gives the most active and engaged creators the right to vote that will help inform the future development and roadmap of the protocol.

Overdrive for brands

Overdrive is a powerful digital marketing tool for brands.

Overdrive enables brands to achieve focused attention and community content creation, enabling them to organize, commission and encourage community marketing efforts.

By subscribing to Overdrive, brands benefit from:

  1. Focused attention. All Twitter content related to their brand is aggregated in one place, making it easy for people to find, interact, and engage.
  2. Crowdsourced content creation by challenges.

With challenges, brands can:

  • To delegate content creation for fans and brand experts
  • Incite their loyal users and build a stronger community
  • Access a wider user base beyond their fans, thereby expanding their reach and amplifying their message.

The Overdrive dashboard provides brands with a granular view of their performance metrics. Brands can measure the impact of their campaigns and gain audience insight to optimize their marketing activities on Overdrive and beyond.

Users are rewarded for supporting their favorite brands, and brands benefit from a growing and engaged community.

Marketing Technology News: CallMiner acquires audio capture provider OrecX

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *