Meet Peace Hyde, the “young, African and famous” designer who renames the mother continent • EBONY

Peace Hyde never imagined she would become an African media icon. Although she scored acting gigs in her native London in her youth, as an adult her chosen career path was that of a science teacher. “I taught chemistry, biology and physics for several years in the UK,” she says. EBONY. But that all changed when his father died. By burying his father in his native Ghana, Hyde had an epiphany.

“When I returned to Ghana for his funeral, I really understood how short life is and how important it is to pursue your dreams and things that fill you up,” said the African designer. Remembering that the media had always interested her, she decided to “take the plunge and see what happens” in Ghana. And, today, about a decade later, she’s built an incredible media footprint filled with so many heights. Creation of Netflix’s first African reality TV series Young, Famous & African, released in 2022, is only his last shot.

“Originally my goal was to work behind the scenes. But I just found out that every time I went to a media house or an organization, they always encouraged me to go in front of the camera, ”she explains. Almost immediately, Hyde began to storm Ghana, landing top tier gig after top tier gig, including hosting the first Ghanaian Cinema Award, from Ghana X factor-esque MTN Hitmaker and what she describes as the Ellen-esque Friday night live.

As Hyde became more visible, she began to reflect on how her media work thus far shaped not only how she was viewed, but also Africa and its people in general. . “I felt it was important to learn to take control of your media story,” she explains. “There are so many stories that you have that were projected on Africa and Africans, but they were very inaccurate… In the UK all the images that have been projected are all of children with flies. around them or what’s called poverty, suffering. And, in my mind, that’s an African reality, but it’s not all that Africa is meant to be.

“So I became very obsessed with the nuance of the stories and how do you write your story? How do you redefine a perception that is so firmly sold to the world that it is what it is to be African? ” She keeps.

Become a contributor to Forbes Africa for Ghana launched her on a dynamic journey that took her to cover West Africa and relocate to Nigeria. The more she interviewed dynamic Africans in various companies, the more she convinced her that these stories needed to be amplified. And, again, she took steps to make it happen.

“I spoke to the company and said, ‘Look, I want to innovate and create the first Forbes TV platform; it’s not something that none of the Forbes brands did, but I felt like it was a really exciting thing that we could do, as a brand, that would create opportunities for have visual storytelling, which in my opinion has a lot more impact for those who don’t necessarily want to read. And, in the digital age we live in, I feel like there are a lot of assets that can be learned from these interviews which can become very inspiring. They thought it was a great idea. And our first concept was called My worst day,” she shares.

His reasoning behind My worst day, she explains, “was really just to show people that even billionaires have failed and made mistakes that they could have lost but recovered. . We celebrate black excellence. We celebrate African excellence. We celebrate the highlights in people’s lives, but nothing showed when things were going wrong. “

The show, featuring twelve billionaires from across the African continent, including South Africa, Kenya, Ghana and Nigeria, reached 60 million homes, becoming CNBC’s first commercial show. This success inspired Hyde to create a successful women-focused trade show as well.

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Hyde, who is also the founder of the nonprofit Aim higher at Africa Focused on improving the education of poor communities in Africa, has been widely recognized for its humanitarian efforts and professional leadership. Her many honors include being selected as the leader of the Obama Foundation for Africa, recipient of the African Social Impact Award in the House of Parliament, the House of Commons in the United Kingdom and recipient of the Broadcaster’s Award. African of the Year from the Nigerian Broadcasters Merit Awards.

For some people, Young, Famous & African, whose stars include the Tanzanian musician Diamond Platnumz, which has over 13 million followers on Instagram alone, and South African actress Annie Macaulay Idibia, who has over 7 million followers on Instagram, may appear to be moving away from Hyde’s highly successful traditional business focus. For Hyde, Young, Famous & African, especially on a global platform as large as Netflix, aligns well with its global mission to give Africa a much needed makeover.

Young, Famous & African appeared as a two-pronged vision. First, I wanted the world to see that the way young Africans live is not your traditional perspective of Africa, ”she says. “I thought that YFA was the opportunity to project young Africans in the making in a modern, cosmopolitan and developed way.

With the show already filmed, Hyde, who still retains his position as head of digital media and partnerships at Forbes Africa and continues to contribute articles as the brand’s West African correspondent, patiently counts the days until she launches her new show. “I’m really excited for the world to really see what we’ve created,” she says and promises “it’s going to be explosive.”

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