There is no doubt that TikTok has become a force to be reckoned with. But what exactly gives him this power? The answer – Generation Z. Over 60% of TikTokers were born after 1996. One of the most expressive generations to date, Generation Z generally maintains high levels of education, digital nativism, and social and cultural awareness. diverse.
While their millennial counterparts fueled the rise of old social media platforms due to their consumer preference, Gen Z prefers to see themselves as a generation of content creators, fueling the continued rise of TikTok.
One of the important attributes of Gen Z is the need and the ability to speak individual truth. Despite different socio-economic origins, members of this generation reject the stereotypes set up by previous generations and remain courageous in openly valuing individual identities.
Reflecting this, Gen Z embraces change and fluidity, seeking to connect with those from different groups with similar causes and interests.
The growth of personalized products and personal brands that has been fueled by the values of Gen Z is therefore not surprising when you think about it. Forcing industries to find creative ways to tap into their consumer markets has left the door wide open for TikTok content creators to shine and stand out from the crowd.
One of these creators is Kyle Elliot. At 19, Kyle is part of the generation who fearlessly defies social norms by sharing their knowledge through content. “My goal is to entertain while educating,” says Kyle.
Combining his content creation skills with his passion for all things money and entrepreneurship, Kyle has built an impressive following on TikTok of like-minded individuals. “It’s been a wild ride so far,” Kyle says.
“I have gained so much knowledge producing massive social growth in a short period of time – 400,000 subscribers in the last 60 days, 250,000 in the last 28 days and 110,000 in the last 7 days, one of those days being 40,000 24 hours, ”he said.
Whether for casual entertainment or formal education, Gen Z often prefers to consume content in rich video formats. With over a million followers on TikTok, it’s easy to see why users are flocking to Kyle’s chain.
By creating authentic and entertaining videos, her passion for teaching others all about the ways to make money online really shines through. Turning his passion into a full-time business, Kyle is a strong advocate for others who do the same. “I have a huge passion for the economics of creators, content companies, and I’m incredibly lucky to be helping others do the same thing that I have been able to do,” says Kyles.
TikTok’s exponential growth cannot be seen simply as the success of a tech company, but more importantly, the continued success of the next generation in bringing in more aware and inclusive digital creators and consumers.
Incredibly, creators and users have turned a social media platform (often a huge source of stress and insecurity for many) into a place where raw authenticity is celebrated and sought after.