LTK Influencer Shopping App Adds Designer Product Reviews in Latest Update – TechCrunch

Most of us dread the thought of having to return an item of clothing purchased online. In recent years, a new generation of shoppers – primarily Gen Z – have trusted influencers to help them find the best products. Influencer shopping app LTK (formerly LiketoKnow.it and rewardStyle) taps into this trend. Between 2019 and 2021, LTK reduced return rates by 30%. The company aims to further reduce return rates and show the impact that creator-guided shopping has on shopping satisfaction with its new creator product review feature. The Creator Product Review feature has started rolling out globally, starting with iOS devices. It will soon be available for Android users.

The tech platform, which raised $300 million late last year, has also redesigned its app homepage with a “For You” section, which provides recommendations for other posts. LTK and designer online stores. Additionally, a new onboarding process, which recommends creators based on location and style preferences, and search capabilities will be rolling out in the coming weeks.

“The LTK app is the best place to discover and buy designer styles. Designers are real people who do the work of online shopping, curating and trying on amazing styles to save effort, time and money to buyers. That’s why more and more people are buying through creators,” Kit Ulrich, general manager of the consumer platform at LTK, said in a statement. , with product reviews from LTK Creators, shoppers get verified reviews and ratings from real people who have tried many styles to select their favorites. And our new product search technology allows LTK to provide a tailored experience for every shopper to make the experience even more convenient and valuable.

LTK creators are primarily fashion bloggers and social media influencers who can upload their content to a central marketplace, making each item shoppable on the LTK app and site. All the content produced by the creators highlights a product, worn or highlighted. Products are listed below the post, so a customer can click on them and purchase them through an affiliate link that directs them to the retailer’s website. The creator will receive the same commission as other creators who do not write reviews on the creators’ products. So it’s just an added bonus that improves customer satisfaction. Reviews are likely to drive more engagement on posts because influencers’ opinions help them build trust with their audience.

If the creator wrote a review on a product, a customer will see the review section slide up after clicking on it (see image below).

Picture credits: LTK

With the launch, a new in-app editing tool allows designers to share their opinions on apparel, accessories and other merchandise, like beauty and home products, in the description section. They can provide information on fit, quality, color, and use, as well as price information and a fit scale indicating whether the product runs small, true to size, or large. They can also share styling tips.

The LTK platform also allows creators to post videos, which many Instagram and TikTok influencers have turned to these days. This allows customers to see close-ups and try out clips to really see the product from multiple angles.

While testing the feature, we found that Creator Product Reviews lacked a ranking system. Similar to Amazon or eBay, having a 1-5 star rating will be another great way to entice a buyer to purchase a quality item.

Additionally, the product reviews of the creators currently on the app are short and sometimes vague. Frankly, some of the reviews sound more like an advertisement than an honest opinion. Sure, creators aren’t usually going to wear or use items they don’t like and wouldn’t recommend horrible quality products to their audience, but there will always be imperfections to point out.

Additionally, the influencer-focused platform is also advancing its search technology to personalize the creator-guided shopping experience using a custom ranking algorithm, a smart auto-complete box that automatically recommends the content and creators in search results and a unique set of data that guides the customer. look for.

The company also offers an app specifically designed for creators. The LTK Creator: Influencer app allows creators to schedule posts, share content directly to social media, and more. Over the past week, this app has rolled out a news feature that notifies creators of updates regarding product launches and retailer sales, consumer insights, and more. This is the first phase of a larger custom home screen update that will later include access to real-time creator earnings and performance analytics, the company said. Price alerts for sales and out-of-stock alerts are also in the works to provide creators with the information they need to best tailor content to shoppers.

LTK was founded in 2011 by fashion blogger Amber Venz Box. There are currently 200,000 fashion, beauty, fitness, home and lifestyle influencers taking advantage of the platform to monetize their content across the entire social ecosystem. LTK was founded in 2011 by fashion blogger Amber Venz Box. There are currently 200,000 fashion, beauty, fitness, home and lifestyle influencers taking advantage of the platform to monetize their content across the entire social ecosystem. More than 5,000 global retailers also participate in LTK, and the technology company claims to generate more than $2.9 billion in annual brand purchases from designers in more than 100 countries.


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