In the past year, more than 10 million people have activated LinkedIn’s creator mode. The setting, launched last fall, gives users access to content creation and live streaming tools, including LinkedIn Live and newsletters. Today, LinkedIn is expanding its offering of creative tools by launching audio events and profile enhancements, pivoting the professional networking platform further into the creator economy.
After six months of beta testing, LinkedIn Audio Events gives users the ability to schedule and host chats, interviews, and other conversations, which is no different from apps and tools like Clubhouse and Twitter Spaces. Later this month, users will also be able to add a hyperlink to the top of their profiles, create a shareable follow link for promotional purposes on other platforms, automatically gain followers from connection requests inbound and benefit from enhanced discovery via LinkedIn homepage feeds and via search.
“Since the first launch of Creator Mode last March, we’ve been thrilled to see the rapid adoption of our suite of creator tools, from newsletters to audio events to enhanced analytics,” said Keren Baruch, Chief Product Manager for Creator Strategy at LinkedIn. fast business. “What’s most exciting to watch is how creators leverage the various content tools to tell their stories in their own way and drive member engagement.”
Along with these new creative tools and products, users may notice their homepage feeds are evolving as the LinkedIn team continues to focus on discovery, notifications, and event planning, via tools Improved RSVPs, the ability to add LinkedIn events to personal calendars, and more easily. to find, navigable event listings.
In line with the booming global creator economy – link business in profile Linktree Estimates there are 200 million monetized digital content creators globally – LinkedIn reports that its users are increasingly identifying themselves as content creators.
In December 2021, more than 144,000 LinkedIn members included the word “creator” in their job titles, which is a 48% increase from 2019 before the pandemic. The job market reacted accordingly: in the first four months of 2022, LinkedIn saw more than 65,000 job postings with the word “creator” in the title, three times the number of job postings creator over the same period in 2021.
In terms of demographics, since 2015, female creators have grown 300% on LinkedIn, a statistic driven by the growth of Gen Z female creators, which LinkedIn says has grown more than 1,000% over the past year. of the last seven years.