Launch of Linktree Marketplace to further support the creator economy

Linktree has announced the launch of the Linktree Marketplace (“Marketplace”), the new single repository for partner Link apps and integrations.

Marketplace is designed to enhance user experience by exposing Linktree’s vast network of partnerships to users and visitors with the breadth of digital experiences and services in a single destination.

Linktree’s Link apps and beta integration partners at launch include Audiomack, Bandsintown, Cameo, Community, Gleam, GoFundMe, OpenSea, PayPal, Venmo, Reddit, SoundCloud, Spring, Square, Typeform and more.

As the digital landscape becomes increasingly complex to navigate, Linktree recognizes that connecting users to a robust partnership and integration network is key to their success.

For users, the new Partner Directory can be found in the in-product Explore menu and externally on the Linktree website, with over 30 Link apps and third-party integrations accessible in one place. Marketplace provides a mutually beneficial model with Linktree visitors now able to watch, listen, buy and more all in one place.

The marketplace in turn provides the return of views, streams, donations, reservations, purchases and more for creators. Along with existing partners in commerce, social media, games, music and finance, the launch of Marketplace also comes with the addition of four new Linktree partners, including Cameo, Gleam, Typeform and Reddit.

Creators and online businesses are using an increasing number of platforms, leading to increasing fragmentation of creators’ online identity, audiences, content and traffic. This is strongly signaled by creator behaviors, with Linktree reporting that their creators connect to an average of 9 different platforms.

Link apps help unify a creator’s digital presence and allow them to share anything from anywhere, in one place, leading to greater discovery and engagement with the its entire offer.

Alex Zaccaria, co-founder and CEO of Linktree, said, “We are always looking for innovative, category-leading ways to reinvent the ‘link-in-bio’ offering. The expansion of our platform to create the Linktree Marketplace is the latest update that meets the evolving needs of the creator. It’s an incredibly exciting time for us as we continue to expand our roster of partnerships with other brilliant creator tools, which in turn expands and strengthens the power of Linktree for creators.

When launching Marketplace, Chris LamontagneCEO of Spring, said, “A core part of Spring’s mission is to deliver industry-leading integrations to enable our creators to further reach and monetize their audiences. Since launching our first e-commerce integration with Linktree over the past year has seen the platform become one of our top sources of referral traffic for creators on Spring.

“Traffic to Spring referred by Linktree has increased by +53% and revenue generated by Linktree has increased by +68% since we launched with them in 2021. We are excited to serve even more creators now through the Linktree Marketplace “, he added.

As a new partner joining the Linktree Marketplace, Arthur LeopoldPresident of Cameo, said, “Cameo is about creating personal connections between fans and the stars they love.

“Given that fandoms thrive on social media, it’s no surprise that we’ve seen our talent adopt Linktree on a massive scale and, in turn, drive increased traffic to Cameo’s site via links in the bios. Linktree’s developer tools made it easy for us to create a Link app so that Cameo talent can now interact with their audience even more seamlessly,” he added.

CEO of Typeform, a new Linktree partner, Joaquim Leca, said, “At Typeform, we are committed to helping creators and businesses grow and engage their audiences through user-friendly online interaction solutions. With our new Typeform Link app, creators can take advantage of Typeform’s conversational experience to build a closer online relationship with their fans and customers, right on their Linktree.

With IRL events in full swing, Fabrice Sergeantco-founder and managing partner of Bandsintown, said, “The rise of live events provides fans with endless opportunities to discover shows in their area and feel connected again to their favorite artists.

“We are thrilled to offer this Linktree integration to the 560,000 artists who use Bandsintown to promote their live shows. Since launching earlier this year, our Linktree integration has been used by thousands of artists, including Usher, The Smashing Pumpkins, Black Eyed Peas, The Strokes and more. All have harnessed the excitement of social media to publicize new tour dates and ultimately ticket sales,” he added.

The Linktree Marketplace is Linktree first step in opening up their platform to developers: Linktree has privately refined its developer tools in collaboration with leading beta partners and is preparing to invite more developers to build their own Link apps and integrations to reach and serve Linktree’s more than 25 million creators who together receive over 1 billion visits per month. Interested developers can submit their interest on the Linktree Marketplace.

Following Linktree’s recent US$110 million raise, the company has focused on introducing new revenue streams and creating additional value for creators and brands, including launching new features Web3 NFT platform in partnership with Opensea and music and entertainment focused integrations with Audiomack, Community, BandsInTown and Soundcloud.

The platform also recently unveiled new branding; further signifying the brand’s ambition to enable creators around the world to better tell their stories by creating a platform that encompasses many facets of an individual’s digital universe – a home where creators can truly connect connect to whatever they are.



Source link