Humphrey Yang | Fortune Maker 25

Prompted by a number of friends who regularly asked him for financial advice, Humphrey Yang launched his YouTube channel in 2019 with one clear goal in mind: to create and share videos offering personal financial advice for the day. While the channel initially didn’t perform as well as he had hoped, Merrill Lynch’s former advisor wasn’t deterred – and he had noticed a curious lack of personal finance-focused content on TikTok. , which had started to explode exponentially. At the end of 2019, Yang began to focus his efforts on the platform: he posted one video every day for 30 days, then another 30, until he finally reached 1 million subscribers. His timing was perfect: between the lack of financial accounts on the app and the influx of new users who joined at the start of the COVID-19 pandemic – young people who were bored or strapped for money. during the lock – the star of Yang began to rise. His first viral video was a now infamous teardown of the Hydro Flask, a Gen Z staple: The 34-year-old has earned the trust of his users by mixing his in-depth insider knowledge with humorous editing techniques, and clearly demonstrated that fans of the popular water bottle pay primarily for the brand. While TikTok has helped grow his audience (right now they have 2.3 million followers and count), his YouTube channel is what has become a gold mine of informative and longer videos: Think portfolio reveals where he discloses details of his own personal finance and Personal Finance Starter packs featuring financial product reviews and key tips for new viewers. The magic behind Yang’s social media success is his ability to make you feel like he’s one of your friends, just the one who happens to be a former Series 7 and 66 Advisor whose advice is really good. For more, see Yang’s editorial, “Why I Give Free Financial Advice on TikTok.”

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