How ABS-CBN Became a Creator of Content for Viewers Around the World

Media company ABS-CBN is reaching more and more audiences globally as it evolves into a global content creator for various digital platforms such as iWantTFC, KTX, YouTube, Kumu, WeTV iFlix, Netflix and Spotify . “We recognize the need to innovate and create memorable experiences to keep our Kapamilyas coming back for more,” said recently Jamie Lopez, ABS-CBN Digital Manager at IMMAP Digicon Pop.
ABS-CBN is set to produce the iQiyi series “Saying Goodbye”, which stars Seth Fedelin and Andrea Brillantes.

Olivia Lamasan, Managing Director of ABS-CBN Film Productions Inc., revealed that ABS-CBN needs to find ways to reconnect with its audiences even without a broadcast franchise, which involved building partnerships and collaborating with various groups. . “Without theater, without our own delivery platform, we have become primarily a content company, providing content even to outside platforms, productions and partners,” she said. Asian streaming platform iQiyi has announced that ABS-CBN will produce two original series, namely Hello Heart with Gerald Anderson and Gigi De Lana, and Saying Goodbye which will be titled by Seth Fedelin and Andrea Brillantes. ABS-CBN also continues to strengthen its ties with Pinoy’s Kumu live streaming and community platform, on which it owns channels like FYE, MYX Global and SeenZone, while more than 100 of its artists also have their own. live broadcast channels. Even though theaters were closed for over a year due to the pandemic, ABS-CBN Films also produced a series of blockbuster content like “The House Arrest of Us”, “Hello Stranger” and “He’s Into Her. “, the national winner for Best Original Program by a Streamer / OTT at the Asian Academy Creative Awards. Later this year, moviegoers can also look forward to the latest co-production with Kumu, “Love at First Stream”, a film to be directed by Cathy Garcia-Molina. The Primetime Bida TV series are also now available to stream before being broadcast on WeTV iFlix TV outside of iWantTFC, where users can stream ABS-CBN’s vast library of content for free. Filipinos also continue to watch ABS-CBN content through Kapamilya Online Live, which gets millions of views daily on the ABS-CBN Entertainment Facebook page which has 31.5 million subscribers, and through the YouTube channel. from ABS-CBN Entertainment which now has 36.6 million subscribers, making it the most subscribed channel in Southeast Asia. There’s also “Kapamilya YOUniverse” where ABS-CBN’s YouTube channels come together to present exciting content designed for the platform. Even ABS-CBN News continues to strengthen its digital presence. On Facebook, he has registered 22.7 million followers, while on YouTube he already has 13 million subscribers. It also produces video stories under its NXT brand, as well as podcasts on Spotify like “ABS-CBN News Flash”, “After The Fact” and “Post-Game”. Recently, ABS-CBN News also joined TikTok. “As a digital news organization, we continue to be a work in progress, but we are grateful and gratified for the way we have been accepted by the public on digital platforms,” said Lynda Jumilla, Head of ‘ABS-CBN News Digital. Lauren Dyogi, head of entertainment production for ABS-CBN, also spoke about how a 68-year-old company like ABS-CBN was able to pivot amid the pandemic and shutdown. “With the two crises, we really had to react immediately because we did not want to leave the air. We wanted to be available and accessible to a large part of our audience, so we just needed to use the available platforms and technology so that we could continue to deliver our entertainment programs, ”he said.

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