LA Galaxy striker Javier “Chicharito” Hernández has joined Complexity Gaming’s Complexity Stars roster, the two sides announced on Wednesday.
Complexity Stars, the American organization’s program launched in November 2021, aims to bring together the worlds of sports, entertainment and gaming with a roster of professional athletes looking for ways to make their mark in the sphere. Chicharito’s signing marks the division’s first professional footballer.
“Gaming has always been a passion of mine,” Chicharito said in a press release, “and by signing with Complexity Stars, I will be able to create content and host events to better engage with my fans off the pitch. complexity has a rich history in gaming and esports, and after seeing their commitment to developing talent and fostering opportunities for athletes to grow organically with the space, I knew this would be a fit perfect.”
With more than 14.3 million social media followers and a global fandom, Mexico’s all-time top scorer joins eight other professional athletes looking to grow their following through the Complexity Stars program, including the two-time champion NBA JR Smith, NFL running back Leonard Fournette and five-time UFC title winner Max Holloway.
The signing of Chicharito would also represent Complexity’s continued commitment to its growing Spanish-speaking audience, which makes up nearly 30% of its total fan base.
“Since he was 18, Chicharito fans have seen him dominate the football field,” Complexity Stars manager Duane “Zeno” Jackson said in a press release. “As the worlds of gaming and traditional sports continue to collide, Complexity Stars has given athletes a platform to connect with fans in new ways. And now Chicharito will be able to leverage the program to captivate the next generation. fans where they consume. content.”
According to Complexity, Chicharito will collaborate with the organization’s talent roster on unique experiences that combine the best of real and virtual terrain.
Details of future events, branded content, and collaborations with other professional athletes and creators are expected to be released soon on Chicharito’s social media channels, Complexity’s website, and parent company GameSquare’s website.