Cats, dogs and Santa at heart of content creator making it to Las Vegas Licensing Expo

The Las Vegas Licensing Expo 2022, the world’s largest licensing trade show, returned this year as an in-person event, May 24-26 at the Mandalay Bay Convention Center.

The event reconnected the global licensing industry and major intellectual property (IP) owners, toy companies and apparel companies that distribute to retailers.

Conference participants included Amazon.com Inc. AMZN studio, Netflix Inc. NFLX, Coca-Cola Co. KO, Mattel CARPET, Hasbro HAS, Warner Bros. WBD, MGM Studios and Genius Brands International Inc. GNUS as good as Grom Social Enterprises Inc.it is GROM Curiosity ink holder.

Curiosity Ink Media, a growing pipeline for original IP development and content creation, recently announced that it will fully launch its new e-commerce vacation destination, santa.com this autumn. Santa.com is an online digital hub where kids and adults can shop and experience the holiday season in a modern and unique update to the classic department store.

CEO Jared Wolfson recently spoke to Benzinga about his return to the Licensing Expo and upcoming developments at Curiosity Ink Media.

Benzinga: You recently announced that you were going to launch the Santa.com site during the holiday season. What are your goals for the platform?

Wolfson: We are building a complete and immersive online vacation experience for children and adults.

The Santa.com site is designed to bring the fun and excitement of Christmas to users of all ages – one section will be for children and the other for adults. Children will be able to create their wish lists to send to Santa Claus, play games and engage in the world of the North Pole. Adults will be able to find ideas and solutions for receiving, decorating and giving, and will be able to buy these gifts in a few clicks. We know planning a vacation can be a daunting task. So our mission is simply to make vacations easier for those who want to provide their family and friends with wonderful experiences and unforgettable memories.

Parents try to give their family and friends the best vacation experience ever, and our goal is to make it easy for them. We will provide a highly curated, detailed and curated destination for people to come and get great ideas for all their vacation planning needs. All of these things are hard for time-pressed parents to do on vacation because they have to travel to 75 different places to do it. With Santa.com, they can come to one destination for everything. Our goal is to help eliminate stress and give the greatest gift of all…more time.

As for Santa.com’s extensive intellectual property, there are several titles in our publishing program as well as a Santa.com family feature in development. The books and film serve as a modern reimagining of the classic North Pole stories that we all grew up and continue to enjoy, exploring the question, what if Santa modernized his operations? A richly woven tapestry of adventure, heart and holiday magic gives family members of all ages a reason to enjoy the Santa.com universe.

Benzinga: Talk about your company’s new creative partnership with Cepia and the Cats versus pickles toy line.

Wolfson: We have forged a licensing relationship with Cepia LLC, which is a toy company based in St. Louis, Missouri. They created and continue to build a highly successful collectible plush toy brand called Cats vs Pickles which has established huge worldwide appeal among fans. The licensing partnership builds on a relationship we established with Cepia last year, to develop an anime series based on the property, as well as build a strong publishing program. We will publish our first book title this fall, with additional titles in 2023. Our relationship with Cepia recently extended to licensing agent representation which we presented at the Licensing Expo and we are now actively developing obtain licensing partnerships in key categories. .

Because Cats vs Pickles has this big upward trajectory, retailers are looking to support the brand more prominently.

Benzinga: It sounds like you’re taking a successful toy brand and creating media on top of that to support and then amplify the toy brand.

Wolfson: The franchise needs to be extended. The property has a very engaged fanbase and there is already content logging on to various social platforms.

Cepia has done a good job creating different types of content and scheduling it on YouTube to see what resonates best with their audience. We plan to build a more robust series that will provide the right placement, whether in broadcast or streaming or a combination of the two. The goal is to increase the Cats vs Pickles fanbase’s desire to invest deeper in the brand with different categories of licensed merchandise, while expanding the reach of ownership to an unfamiliar audience. maybe not the mark yet.

Benzinga: Was Cats vs Pickles your main focus at Expo?

Wolfson: I would say 60%-70% of our time was spent meeting with different licensees and talking about Cats vs Pickles. And then the remaining 30% to 40% of the time we spent talking about the company and the projects we have in development. We’ve had a few preliminary meetings with toy companies about our work, including a highly commercial preschool property called Baudouinis the great adventure.

It was a perfect opportunity to have early conversations with toy partners willing to come early and put their fingerprints on the property.

For more information on Curiosity ink media, visit www.curiosityinkmedia.com.

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investment advice.

Presentation photo provided by Curiosity Ink


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