His passion for reggae and dancehall music ignited from his pre-teens and Amel Rachedi never found another rhythm that ignites a fire in his heart, just like Jamaican genres. Songs recorded on the popular Bookshelf and Playground Riddims produced by Tony ‘CD’ Kelly and Jeremy Harding, respectively, were among the first island sounds she heard aged 11, she said, and well though the tapes are obsolete, she has a memory of them that reminds her of where it all began for her.
“I have a shoebox with the names of all the recording artists written all over it, like Mr Vegas, Notch, Lady Saw (now Marion Hall), Sean Paul and Bounty Killer. Back then it was tapes and while I’m talking about it, it brings back good memories,” Rachedi said. the gleaner. “I was young but everyone listened to reggae and dancehall, I grew up in Cardiff, Wales.”
Envisioning a space where she could contribute music that was part of her personality, she found herself in the entertainment sphere as an artist liaison, managing artist affairs behind the scenes and coordinating tours. and live shows. She became acquainted with several Jamaican artists, including those traveling to London where she ended up residing. She was inspired to provide a platform for artists to talk and share their stories, she shared, but it wasn’t until the pandemic, when the industry shut down, that she was passed to the screens of the digital space with its program, Brunch with Amel.
She said, “Since the show started in the pandemic, it has been life changing and has opened so many doors that make me humbled and grateful. I believe that Jamaican music, which I find simply beautiful, is getting the recognition it deserves and growing day by day with singers like Shenseea crossing America and seeing others like Spice, Sean Paul and Shaggy perform at the Grammys, but it’s wonderful to see reggae and dancehall stories being told as well.
Rachedi, who was featured by Forbes Magazine for his successful transition and pivoting during the pandemic, traveled to Jamaica with the aim of creating content and was exposed on the streets and in the studio. Since its launch, Brunch with Amel has interviewed R&B superstars Keri Hilson and Ne-Yo; Trinidadian soca diva Nessa Preppy; and Jamaican hitmakers Tarrus Riley, Shaggy and Sean Paul, among others.
“I loved every one of my interviews; they are all special and have their own flavor. I must say [my favourite is] SeanPaul. Ever since I was little, he’s been my favorite artist. Having him on the show was definitely a career highlight,” she said.
She said she has yet to find any flaws that Jamaican artists need to improve on, as all of their music is characteristic of their individual backgrounds and experiences, and what she said is important, “it’s that we are all growing and learning every day”.