Baby Shark Creator Expands Reach Of His Business By Diving In Digital Comics

SmartStudy, the creator of the cultural phenomenon Baby Shark, has announced that it is changing its name to The Pinkfong Company.

The name change to The Pinkfong Company opens a new chapter for the global entertainment company where it will continue to connect the world through quality content while developing new initiatives to widen the age range of its content to deliver unparalleled experiences to audiences of all ages. The Pinkfong Company is moving forward with the expansion of content genres, original content, intellectual property and global business.

Founded as a startup providing educational services to children, The Pinkfong Company has grown into the home of iconic IPs, including its flagship Baby Shark franchise. With the most watched video in YouTube history, Baby Shark has become one of the most remarkable cultural phenomena generating unprecedented levels of engagement around the world.

“Over the past decade, our business has grown from providing educational services to creating content and products that connect people around the world, regardless of age and background,” said Min-seok Kim , CEO of The Pinkfong Company. “We are delighted to introduce our new name, The Pinkfong Company, at this defining moment as we move forward into the next chapter of our journey. With enhanced content initiatives, we are committed to continuing to create fun, engaging and meaningful content to deliver exceptional experiences to audiences around the world. “

As part of its plans to bring its content to a wider audience, The Pinkfong Company has announced the green light for its first-ever digital comic and novel series titled Lunar shark. Co-produced with M Story Hub, the premium digital content company, Lunar shark portrays teenage romance, with a hint of whimsy accompanied by songs inspired by K-Pop and EDM. In addition to the digital comics and novels, the digital singles of the series will be available on music streaming platforms as well as on its own YouTube channel.

Following the launch of the Lunar shark series, The Pinkfong Company is focused on content development and all-new original IPs, including a 2D animated series featuring a dinosaur family as well as a 3D animated show depicting the dynamic daily lives of human characters.

Meanwhile, the worlds of Pinkfong and Baby Shark continue to grow as The Great Baby Shark Show !, the preschool series, co-produced with Nickelodeon Animation Studio, has received the green light for the second season while its feature film is in development. Following Pinkfong and Baby Shark’s space adventure, The special, which made Today’s 10 Best Movies list on Netflix in 17 countries, is in the works.

Finally, The Pinkfong Company is preparing to expand its presence globally. In addition to offices in Seoul, Los Angeles, Shanghai and Hong Kong, The Pinkfong Company opened its fifth office in Singapore to drive growth in the Southeast Asian market. The Singapore office will serve as a commercial hub for Asia-Pacific countries, where the Baby Shark phenomenon was a huge hit and Pinkfong caused a sensation with its live tour, entertainment, and more.


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